Comments on: Mojave Experiment = Pepsi Challenge

By: Mojave - It isn’t just the desert anymore « Mike Reining’s Weblog

Sun, 21 Sep 2008 03:05:25 +0000

[...] Mojave Experiment = Pepsi Challenge [...]

By: brunetteblogger.com » Marketing Gone Bad: Windows Mojave Experiment

brunetteblogger.com » Marketing Gone Bad: Windows Mojave Experiment — Sat, 16 Aug 2008 16:51:57 +0000

[...] P.S. upon further research, I found that in the Malcolm Gladwell book Blink he points out that the Pepsi Challenge was actually misleading because people prefer Pepsi’s sweetness when they have the initial sip, but prefer the satisfaction that comes from drinking a can of Coke. The similarities to the Mojave experiment are intriguing (a test of Vista in a controlled environment is a “sip”), and I’m not the first one to realize this. [...]

By: David Schrag

David Schrag — Mon, 04 Aug 2008 12:43:29 +0000

FYI, the criticism of the Mojave Experiment is now in the mainstream media: http://www.nytimes.com/2008/08/04/technology/04vista.html?ref=technology.

By: briwlls

briwlls — Thu, 31 Jul 2008 19:11:11 +0000

David,

In the Mojave expirement if they do the following:

1) Install SP1
2) Adjust Visual effects to ‘Performance Optimized’ i.e. turn off AERO
3) Set the Start Menu to ‘Classic’ view
4) Set the Control Panel to Classic
5) If testing against a ‘Vista/Mojave desktop’ connected to a Windows 2003 server assume that that Microsoft testers have properly optimized the network settings.

I gaurantee that nearly all non-tech folks would notice no negative issues.

Then, if Desktop Search 4.0 is installed on the ‘Mojave desktop’ along with Desktop Search installed on the ‘Server 2003 Box’ and they then try searching for files and documents that they will be absolutely delighted with what they find.

If the Mojave project has video demos showing the look and feel with what folks are comfortable with i.e. Windows 2000 and XP it will be a success.

My two cents.

Thanks David